Marketing by Robert – The Official Marketing Blog

We all operate in what is called a “multi-screen landscape”, viewing content on our computers, tablets, and phones. Due to this, we need responsive design to be able to …

There are four distinct perspectives that your personas can adopt to ensure the best overall design of your website. There are goal-directed, role-based, engaging, and fictional personas. Goal-directed personas …

The Honeycomb Principle asserts that the user’s experience should be useful, usable, desirable, findable, accessible, credible, and valuable. As creators, we must ask ourselves seven questions regarding our product …

  Social listening can be used to monitor your brand name, keep tabs on recent/potential customers, and to contribute to the general conversation. We need to listen to our …

The best way to garner new email subscribers is to invest in some Email-Based PPC Marketing. This can be done by creating an ad on a Google search results …

Interested in a writing career? Do you want a work-from-home job that pays well? Then, look no further than to SEO copywriting. 

Interested in a career in copywriting? If you are like me, you may be unsure of what it is exactly that makes a good copywriter. Where do we start?