If you are new to the world of copywriting, like me, you may be unsure where to start. I did some digging and pulled from my research the skills that are essential for a career in copywriting.
Here are the three skills new copywriters should focus on developing.
1. English skills
Know grammar, punctuation, and rules of the English language. Use Grammarly to double-check your work. Make content that flows well. Be able to break down difficult ideas into easy ones. Use Hemmingway to keep your sentences short and to the point.
2. Research skills
Get familiar with the topic you are covering. A lot of times you will have to write on topics that you are not familiar with. Reach out and talk to an expert in the field. Choose trusted sources. For academic research use Google Scholar. Check out Zotero; a free to use research tool.
3. UX Skills
Always have the user in mind. Who is visiting your site or viewing your ads? What are they looking for, and how can you help? Create the best content possible. Reach the needs of the consumer. Get to know your audience. Consider your reader. Try to walk in their shoes. Check what’s trending on BuzzSumo.
Conduct market research. Send out email surveys with Google Forms. Read online forums like Quora. See the kind of problems that people are facing. Spend the extra time to craft the perfect headline for your piece. Use a tool like Coschedule Headline Analyzer to help.
Create lasting and positive relationships with your readers. Focus on providing the most accurate, relevant information first. The audience will grow as the quality of content improves.
There you have it folks, the three essential skills that make up the copywriter’s skills list.