SEO stands for search engine optimization. It is about making online content that ranks higher on the list of search results on sites like Google.
Search engines have a whole process for determining how sites rank up. There are two factors that determine rank; content relevance, and use of keywords.
SEO keywords help you to optimize your web content to match up with what people are searching for.
Your job as the SEO copywriter is to get your brand noticed. 95% of the world’s internet searches happen on Google. If your content is not in the search results, it might as well not exist.
Here are the twenty-two online tools to improve your SEO copywriting.
1. CoSchedule Headline Analyzer; helps you to craft the perfect headline. Plug your headline into the extension and it will provide you with a score and detailed analysis. It will let you know what needs work, so you can make the necessary adjustments.
2. Ahrefs; a great SEO tool (not free to use). It will suggest keywords and allow you to see search volumes for each one. Using this tool, you can find the keywords that will work best for you. Also, look at your competitors and what keywords are working best for them.
3. KWFinder; another great tool to find the right keywords for SEO (also a pay-to-use platform). Much like Ahrefs, it will help you to choose the right keywords. Search keywords based on location to better target your content.
4. MozBar; an SEO toolbar plug-in for Google. It allows you to view the Google rank (page authority and domain authority) of pages. The quickest, easiest way to see instant page metrics.
5. Google Ads: Keyword Planner; generate thousands of possible keywords to use for SEO (free with a Google Ads account). View keyword search volumes and forecasts.
6. Yoast SEO: WordPress Plugin; optimize your page for search engines. Check your content and get feedback on how to improve SEO. See a preview of how your content appears on search engines before it goes live.
7. Google Analytics; check user traffic and behavior on your site. View the number of visits to your site, how long users spend there, what pages they view the most, where your traffic is coming from, and much more.
8. Hemingway App; evaluates your text on several levels. It will determine what level of education you are writing at, do a word count, and highlight dense sentences. It will even tell you if you are writing in a passive or active voice. A fantastic tool to quicken your editing workflow.
9. Grammarly; checks your spelling and grammar; highlighting problematic words, phrases, and punctuation. Another must-have for quick copy editing.
10. Copyscape; checks for originality to ensure you aren’t stealing someone else’s words. Also, will scan the internet to ensure no one is stealing your words either.
11. WordCounter; will let you know how often you use certain words. Knowing what words you are using the most can help you to select keywords for SEO later.
12. Wordable; allows you to import your copy from Google Docs into WordPress with one click. If you are using WordPress, this can save you a lot of time editing from one platform to the next.
13. Thesaurus; the best source on the web for synonyms and antonyms.
14. Google Scholar; for free peer-reviewed academic and professional source material.
15. BuzzSumo; see what topics are currently trending around the web. Analyze and view data. Track mentions of your brand with the option to receive alerts. Find the words and phrases that get the most shares. A great tool for writers, digital marketers, and internet content creators.
16. HubSpot; can help you to generate ideas worth writing about. Type in a noun and the site will generate several topics or phrases to get you going.
17. Quora; another great tool to generate ideas. Quora is an online forum where people can ask questions about anything. See what questions people are asking, and conduct market research on a potential audience.
18. Scrivener; allows for easy organization of notes and ideas. This tool lets you put all your documents into one location. Create a logical order, structure, and procedure for your method. You can zoom out from your documents to view them all in an outline format and rearrange from there.
19. FileZilla; allows users to store and share files on a cross-platform server. Encrypts data to keep it secure.
20. CrashPlan; another back-up server that can store your data (a pay-to-use service). It has a support staff to help users and answer questions on a regular basis, while FileZilla does not.
21. Canva; create your own original images and graphics. No previous design or art experience needed.
22. Shutterstock; another great tool to add images to your copy (requires a paid monthly subscription). Get access to 300 million royalty-free photos.
This list should help to get you started in SEO Copywriting. But, there is still a lot of work to do before you can land that job.
You’ll want to have a hands-on working knowledge of this and a portfolio of work to display your excellence. Learn more by checking for content panels, writing workshops, or online classes.
Some companies will even hire interns with nothing but a good attitude to show. So keep your options open and look for a way to get your foot in the door.
For more on copywriting, check out my previous blog post about the copywriter’s skills list.