The best way to garner new email subscribers is to invest in some Email-Based PPC Marketing. This can be done by creating an ad on a Google search results page for your company. When the user clicks on the ad, they will be directed to your email sign-up form.
This is a great way to optimize who your target as an audience, breaking down whom you target into categorical segments.
The Power of Social Remarketing
Social Remarketing can boost your audience engagement by three times, and double conversions! The best customers to sell to are your current ones. Remarketing with social allows you to reach the right people, with the right message at the right time.
Increase Open Rates
One way to increase the rate at which emails are opened is to write a great subject line. Another (if you have the customer’s information already) is to personalize the email directly referring to the customer by name.
Keep your emails short and sweet. Include links and always have a call-to-action for every email.
Also, be sure to optimize your emails for mobile so that they display correctly when opened on a smartphone. Send test emails to yourself before any else to make sure that everything looks correct and in order. Look into your email analytics and see how things are landing.
Using these methods will drastically increase the success of your email marketing campaigns.