Social listening can be used to monitor your brand name, keep tabs on recent/potential customers, and to contribute to the general conversation.
Social listening in terms of social media monitoring involves taking a look at metrics such as; brand mentions, relevant hashtags, competitor mentions, and industry trends.
Why Social Listening is Important
If you don’t use social listening, you’re missing out on a lot of valuable information about the attitudes and feedback of your customer base.
The bottom line is you want to know what people are saying about your business. Usually, if you listen enough, your customers will end up telling you exactly what it is that they want from your business, and you’ll be there to give it to them.
Utilizing every opportunity to engage with your customers will help build a better relationship and to ensure every interaction is a positive one.