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The Honeycomb Principle of User Experience

The Honeycomb Principle asserts that the user’s experience should be useful, usable, desirable, findable, accessible, credible, and valuable.

As creators, we must ask ourselves seven questions regarding our product to ensure it serves the basic needs of the user. 


Is our website helping the user to solve their problems in a quick and logical way? We need to make sure that our product serves its purpose to the consumer, that is how we know that it is useful. Understanding your target market (or user personas) can help with this greatly, as different people have different uses for products. What is useful for one is not always useful for another.


Is our website easy to use? Usability is all about effectiveness and efficiency. For example, how many clicks does it take for your user to reach their desired goal? Every part of the site should be optimized to increase speed and effortless use. There are many great tools online to help with testing for usability, Usabilla is one good one.


Are we creating something intriguing and inviting? Desirability is about creating a quality product. Always think about how each feature you add to your website creates value for your user, if it doesn’t, maybe consider leaving it out. It’s all about the satisfaction of the consumer as with any product. Give them a reason to keep coming back to your website and not another.


Is our user able to easily find what it is they are looking for? For this, you’ll primarily be looking at navigation. Analyze your navigational structure, noting how intuitive it is. Find ways to condense down menus and sections and keep things organized and sleek. Increasing the number of elements on the user’s screen makes it harder for them to find it is what they are looking for. The longer it takes them to find what they are looking for, the more likely they are to leave the site. Making sure things are findable will greatly impact the success of your website.


Is our website restricted to some users or easily accessible to all? You want your website to be accessible to people with a full range of abilities. Accessibility focuses on those with disabilities and ensures that they are able to use your website with ease the same as every other user. Designing for accessibility will ultimately improve your website’s SEO rank and enhance your professional image.


Do users feel safe and secure browsing our site? You want your users to be able to trust your site and the services you provide. You gain the user’s trust by having great accuracy and conducting yourself in an ethical manner. So you need to provide a product that lives up to all that you promise. It’s all about building customer loyalty. If your website fails to gain trust from the user, they will more than likely never return to it. Provide your user with only content that is reliable and useful and you will naturally gain their trust.


Is the website useful to the user? Value is the most simple of the seven pieces to the honeycomb principle. It involves simply providing your user with value-creating customer satisfaction.

Using this principle and asking ourselves all of these questions can help us to know whether or not we’ve achieved a good user experience. By moving through and chipping away at these seven questions and checking them off our list, we can ensure that our product is meeting our user’s needs.

By Robert H.

Robert is a writer and blogger from Denver, CO.

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